Crafture brand identity.
Crafture was a beautiful project that my partner Maria, an expert in marketing, and I attempted to launch in 2019. Our goal was to create a subscription service where subscribers would receive one or several surprise objects, crafted exclusively by artisans from around the world, every three months.
This experience was enriched through the personal stories of each creator, communicated via an online magazine. Unfortunately, we were unable to proceed due to lack of funding, but we have the wonderful work and this explanatory video that we created.
